Ford Calls on Drivers & Cyclists to ‘Share The Road’

As increasing numbers of people get on their bikes, flashpoints between drivers and cyclists are an all-too frequent sight in Europe’s cities. Ford is launching a new campaign designed to help improve safety and reduce pollution and congestion. ‘Share The Road’ seeks to foster harmony between road users and underlines the company’s belief that enabling more people to cycle safely, especially for short journeys, benefits everyone. + VIDEO